Velvet
A refined e-commerce experience for a leather goods brand built around craftsmanship and quiet luxury.
Brand Identity
Velvet creates timeless leather pieces, but its digital presence wasn't telling the same story as the products themselves.
Challange
The brand needed to communicate quality and craftsmanship while keeping the shopping experience simple.
Solution
I built an editorial storefront that paired immersive product imagery with elegant typography, intuitive navigation, and focused product storytelling.
